Custom E-commerce Web Design

Case Study: Green Bin

Green Bin’s website is a custom E-commerce solution with advanced functionality that makes it easy for customers to purchase their bin rental packages. The fun yet professional design showcases their services and builds trust with their audience. Green Bin loves the content management system that lets them make changes easily.


Custom E-commerce Solutions

Green Bin quickly became frustrated with the lack of customizability of Squarespace for their e-commerce platform. In particular, they needed the checkout process to be trivially simple without requiring users to log in, to process credit card payments, to send custom confirmation emails and  to keep track of order statuses.  Tolle Web Design delivered an elegant solution that allowed for all of this, as well as an easy-to-use management system.

Key Website Features


Tolle Web Design was able to offer the complex e-commerce functionality needed by Green Bin. The ability to adjust price based on package type and length of time, block out availability dates, and integrate with 3rd party programs for order management all help Green Bin run their business smoothly.

Adwords Integration

Part of Green Bin's business strategy is to leverage Google Adwords to drive sales. Dynamically tracking sales values and feeding that information back into Google's system was a top priority for Green Bin - one that Tolle Web Design delivered.

Conversion Focus

Green Bin's revenue is directly tied to how well their website converts users into customers. We took extra care in creating their pricing page - which has an elegant user experience to visually explain the packages Green Bin offers, since easier comprehension leads to higher conversion rates.

More On Green Bin

When all of your revenue depends on your website, it needs to be just right.  We took special care formatting their complex checkout form to be as simple as possible for their users, and the rest of their website to build trust with their audience and present them as the premier moving bin rental company in the Phoenix area.

The website also allows them to increase the number of sales they close by offering cart-abandonment functionality. This allows Green Bin to initiate follow-up email sequences on customers that started to order a bin rental package but did not complete the sale for whatever reason.

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Jeremiah - Owner, Green Bin

As a start-up business with a small budget and big dreams Tolle Web Design was a perfect fit! Branden is a true expert at his craft and his passion for beautiful and functional design is evident in everything he does. Hiring Tolle Web Design offers much more benefit than just a website. Branden will take time to educate you on the latest and greatest apps and integrations that make life easier as a small business owner. His sites also come with a content management system so that you can make updates and keep it fresh once it’s live. As someone who is not very tech savvy I can attest to how easy it is to use and Brandens helpful videos walk you through it step by step. Our site required shopping cart functionality and some specific solutions like a calendar feature included in checkout as well as Stripe integration. Branden took time to research and propose the best and most affordable solutions for our needs. Highly recommend Tolle Web Design to any start-up! Checkout our site he built at

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